The beyondblue butterfly logo was designed in 2000 by leading identity management and design experts Cato Partners.

The logo reflects release from heaviness and darkness through the uplifting, gentle butterfly.  The shadow falls below the butterfly to resemble a human profile, reinforcing the intimate nature of depression and the need for greater understanding across the wider community.

Cato partners chose the colours to establish a contrast between the butterfly and the shadow.  They also suggest calmness, confidence and subtle reassurance.

Cato Partners and Fineline donated their services for this project in support of the work being done by beyondblue: the national depression initiative and in recognition of all Australians living with a depression-related illness.