Thank you for supporting Beyond Blue’s Perinatal Depression and Anxiety campaign. This campaign aims to raise awareness of perinatal depression and anxiety (PNDA), and to reduce stigma, increase education and generate conversations around this common mental health condition affecting new and expectant mums.

What is Perinatal Depression and Anxiety (PNDA)?

The term ‘perinatal’ refers to the period during pregnancy and the first year of a child’s life.

Research has shown that barriers to detecting and disclosing PNDA include lack of recognition of symptoms, denial, stigma, and feelings of shame, guilt or failure. With around 100,000 Australian families affected by perinatal anxiety and depression every year, this is a common mental health condition that does not discriminate.

How can you support the PNDA campaign?

 Key messages

  • The term perinatal covers both the antenatal and postnatal periods. Antenatal depression or anxiety occurs during pregnancy, affecting up to one in 10 women in Australia. Up to one in six women experience postnatal depression or anxiety, which develops up to one year following childbirth.
  • Some aspects of life as a new mum, such as sleep deprivation and increased stress, are risk factors that can lead to perinatal depression and anxiety. It is important to seek support early, as this condition generally won’t go away on its own.
  • Separate from perinatal depression and anxiety, many women experience the ‘baby blues’ between the third and tenth day following childbirth, due to changes in hormone levels. If there’s any uncertainty, the Mums’ Mental Health Checklist is a great place to learn more and seek support. A free guide 'Emotional health and wellbeing: A guide for pregnant women, new mums and other carers' resource  is also available to help new and expectant mums if they’re experiencing symptoms of depression or anxiety.
  • Some barriers to detecting and disclosing perinatal depression and anxiety include lack of recognition of symptoms, denial, stigma, and feelings of shame, guilt and failure. Perinatal depression and anxiety is common, does not discriminate, and is treatable. Speak up and seek support – it is nothing to be ashamed about.

Post, tweet and share

Using our suggested post and assets below, you're welcome to put together a social media post or a newsletter story linking through to our Mums' mental health checklist page. We also encourage you to share any of the posts via our official social media accounts:

Suggested social media posts

  • Are you a new mum feeling overwhelmed and afraid to speak up about the challenges you’re facing? One in six new mums experience depression in the year following the birth of their baby. Visit @beyondblue to learn the signs and take the Mums’ Mental Health Checklist: http://bb.org.au/newmum
  • Is what you're feeling part of your role as a new mum? Or is it something more? Perinatal depression and anxiety is common, yet treatable. Visit @beyondblue to learn the signs and take the Mums’ Mental Health Checklist: http://bb.org.au/newmum
  • Depression and anxiety can affect anyone at any time. For women, these conditions are common during pregnancy and the year following childbirth. Visit @beyondblue to learn the signs and take the Mums’ Mental Health Checklist: http://bb.org.au/newmum
  • Around 100,000 Australian families are affected by perinatal depression and anxiety every year. Visit @beyondblue to learn the signs and take the Mums’ Mental Health Checklist: http://bb.org.au/newmum 

Download

If you would like to download any of the below social images, please ensure your posts are configured to link to the following URL: https://healthyfamilies.beyondblue.org.au/pregnancy-and-new-parents/maternal-mental-health-and-wellbeing/mental-health-checklist-for-mums/

Download the following for your social media channels:

Campaign Overview 

Download Resources for PHN's

Online community management

 

Global search data used in the 2019 Beyond Blue PNDA campaign is sourced from Google Keyword Planner. 


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