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Melbourne focus groups to help guide Beyond Blue's brand future

Closes
12 October 2016
Status
Closed
Who can take part
Time required

Activity Detail

We are looking for 16 blueVoices members to attend a focus group in Richmond, Melbourne and share your ideas and opinions of Beyond Blue's brand to help guide our future. 

As blueVoices members, your knowledge of our organisation and your interaction with us on a regular basis, means your input is extremely valuable. 


Background

Beyond Blue’s reach and impact has grown significantly over the last five years, as a result of new resources, national campaigns, strong social media engagement, and community engagement through our National Roadshow, community and fundraising events. Our organisation has evolved significantly, and continues to evolve as we align our work to the needs of the community.

We are at a stage where we need to review our brand and our value to the community in order to guide our future. The brand strength research project will include both focus groups and online surveys. We will aim to get a wide view from the community of our brand.

We are working with Interbrand, who are experts in brand strength and value, for this research. They work with a range of businesses and not-for-profits across Australia to come up with strategies for branding and to help with implementing best-practice branding into organisations.


Activity Results

Thank you for your interest in participating in focus groups to help guide Beyond Blue's brand. 

We have now filled all available places however we will soon be inviting blueVoices members to share their input via an online survey and we invite you to share your views with us at that time. 

If you have any feedback on Beyond Blue's brand that you'd like to share, you can also email us at blueVoices@beyondblue.org.au and we will pass your comments (anonymously) on to our marketing team. 

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