Perinatal Anxiety and Depression Awareness (PANDA) Week is from 10 – 16 November 2019.
Beyond Blue is running a campaign during PANDA Week to encourage mums and their loved ones to check in by doing a short mental health checklist.
This campaign builds on the success of our campaign launched in May 2018. That campaign highlighted the search terms new and expecting parents have Googled. The aim of sharing these search terms was to let new and expectant parents know that they are not alone - that other parents have the same thoughts and questions.
These search terms highlight moments of stress and anxiety. A moment when someone has felt alone and unheard. But the reality is, these thoughts are not uncommon, which is why we're starting this conversation.
How you can help
We have seven new search terms. We can't use them all, so we are asking Blue Voices members to help us choose. Your feedback will assist us to determine which terms we use in the next campaign.
The term ‘perinatal’ refers to the period during pregnancy and the first year of a child’s life.
Research has shown that barriers to detecting and disclosing perinatal anxiety and/or depression include lack of recognition of symptoms, denial, stigma, and feelings of shame, guilt or failure. With around 100,000 Australian families affected by perinatal anxiety and depression every year, this is a common mental health condition that does not discriminate.
Beyond Blue’s Healthy Families website and the Mental Health Checklist for mums is a great place to start if you or someone you know is a new or expectant mum unsure whether symptoms are something more than ‘baby blues’.
Feedback on the PANDA Week campaign is now closed. Please contact the Blue Voices team
if you have any queries or would like more information.