Analytics tools used on our websites
Google Analytics
Our websites and mobile applications use Google Analytics, a product provided by Google, to help us understand traffic and usage in order to help improve our services, programs, content and resources. Our websites and mobile applications also use the following Google Analytics Advertising Features:
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Remarketing, Retargeting and Impression Reporting
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Demographics and Interest Reporting
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Government (Commonwealth, State, Territory and Department) reporting
Google Analytics does not identify individual users or associate your device’s Internet Protocol address (IP address) with any other data held by Google.
By using our websites and mobile applications, you consent to the processing of information about you by Google in the manner described in Google's Privacy Policy and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the Google cookie, disable JavaScript, or use the opt-out service provided by Google.
Marketing Tools
Our websites use marketing tools (including Meta, Google and LinkedIn Pixel), which track your actions on our websites and collect information about your device and actions, whether or not you have a Meta, Google and/or LinkedIn account or are logged into your account.
We use these tools to:
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deliver personalised and relevant advertising to you, on Beyond Blue, and on third party websites;
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collect statistics about how our website is accessed;
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monitor the effectiveness of marketing campaigns; and
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measure conversions.
By using our websites, you consent to Beyond Blue disclosing this information to marketing platforms – for example to Meta or LinkedIn who may use information about you in the manner described in their Data or Privacy Policies.
You can find out more on opting out of Meta, Google and LinkedIn analytics by visiting:
Temporary tracking tools
The list below details specific tracking tools that may be in use for a medium to short period of time to support fundraising, marketing or other campaigns.
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Nexxen pixel, on various webpages until the end of December 2024
Siteimprove analytics
We also use Siteimprove to identify audience habits and behaviours so that content and user experience-related issues can be resolved, enhancing the overall website experience for users.
Marketing automation tools
Our websites use marketing automation tools that send communications (such as email or SMS) using several different services. Each service uses tracking technologies primarily to understand what subjects are interesting to you by monitoring whether your emails are opened, and links are followed. This information is then used to deliver more personalized and relevant communications to you.
Registered users IP address stored on website profile We also collect your device’s last known IP address and, if you are a registered user, store it against your website profile.
