Strategy 2023+

Earlier. Easier. Together.

Our Vision is that all people in Australia achieve their best possible mental health.

Our Role is to work with the community to improve mental health and make it easier for people to feel better earlier, get well and stay well.

To achieve this, we are working towards five strategic goals.

Download Beyond Blue's Strategy 2023+
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More people understand how to look after their mental health.

"I know and trust Beyond Blue for mental health information that meets my needs."

Trustworthy advice, information and tools can equip people with the knowledge to manage their mental health day to day and know when and how to reach out for support and what Beyond Blue offers.


More people access support earlier

"I access support before my mental health problems snowball."

By reaching out earlier, people can start to use tools and support before approaching crisis point. This results in less distress and reduces the chances of problems spiralling.


More people feel connected.

"I am not alone, because I am connected to others."

By sharing people’s lived experience and stories and building supportive environments where looking after mental health is normal, people can feel less alone and empowered to reach out to those around them.


People see us leading and influencing positive system and social change.

"I know that Beyond Blue is working towards making changes for better mental health."

There are historical, social, cultural and environmental factors that influence people’s ability to achieve their best possible mental health. We advocate for positive social change and system reform. We play a key role in building a future mental health system that features easy-to-access, affordable, inclusive, early support options.


People trust that we operate with integrity.

"I have confidence in Beyond Blue to make an impact."

The world is changing rapidly, with digital advancements, resource constraints, and shifting community needs and expectations. To keep pace with these changes we commit to governing and running our organisation with the utmost integrity and value to the community and our supporters. This includes ensuring we are transparent and inclusive, our workforce is skilled and engaged and we act to earn people’s trust.

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