Key messages to help you explain what Before Blue – Worker Mental Health Coaching is – and the value it offers to workers.
Target Audience
Workers in Victoria who are 18+ who work for Victorian based businesses with under 200 employees.
Value Proposition
A free, confidential program to manage stress early and stay mentally well
Campaign Line 1
A mental health coaching program to get you from stress to strength.
Campaign Line 2
Learn to manage life and work stressors before they snowball.
Six key messages
Confidential support with no workplace involvement.
Before Blue – Worker Mental Health Coaching offers free confidential, non-clinical mental health coaching for employees of small to medium Victorian business, from new starters to executives, so anyone can get the support they need. Sessions stay private and aren’t connected to your workplace, making it a safe space to talk.
It doesn’t have to feel serious to be worth talking about.
Your situation doesn’t need to feel serious to be worth talking about. Before Blue – Worker Mental Health Coaching is about learning to manage stress early - before it becomes overwhelming - and developing lifelong mental health skills along the way.
You're in control – there’s no big commitment up front.
Coaching sessions are short, practical, can be easily booked and changed online, and are available before, after, or during work hours. There’s no big commitment upfront – you can even try just one session to see how it feels.
Get support earlier, feel better sooner.
Before Blue – Worker Mental Health Coaching is different to an Employee Assistance Program (EAP). It’s designed for earlier support before stress takes hold, so you can feel better sooner while building lasting skills and strategies to support your mental health.
Delivered by Australia’s most trusted name in mental health.
The program is funded by WorkSafe but delivered independently by Beyond Blue, Australia’s most trusted name in mental health. This means your support is evidence-based, expert and free – with no workplace involvement in your sessions.
Mental health support that’s proven to work.
Backed by Beyond Blue’s expertise, Before Blue – Worker Mental Health Coaching delivers results for workers, with 91% of surveyed participants reporting improved coping at work.
(Before Blue PEQ – 01/10/2024 to 28/03/2026, N=179)
