Research projects

Stop. Think. Respect. (Phase two) campaign evaluation

Principal researchers

Kathy O’Donoghue

Pauline Fitzpatrick

Sophie Elliot


TNS Social Research



Project completion year      


Project brief

The evaluation determined the reach of the Stop. Think. Respect. (Phase two) campaign with the target audience (25-44 year old non-Indigenous people), message clarity, whether the message resulted in a behavioural or attitudinal change, effectiveness in increasing awareness of the link between discrimination and its impact on Aboriginal and Torres Strait Islander people, and cultural appropriateness.

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