Research projects

Stop. Think. Respect. (Phase two) campaign evaluation

Principal researchers

Kathy O’Donoghue

Pauline Fitzpatrick

Sophie Elliot

Institution     

TNS Social Research

Funding        

$69,000

Project completion year      

2015

Project brief

The evaluation determined the reach of the Stop. Think. Respect. (Phase two) campaign with the target audience (25-44 year old non-Indigenous people), message clarity, whether the message resulted in a behavioural or attitudinal change, effectiveness in increasing awareness of the link between discrimination and its impact on Aboriginal and Torres Strait Islander people, and cultural appropriateness.

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