Principal researchers
Kathy O’Donoghue
Pauline Fitzpatrick
Sophie Elliot
Institution
TNS Social Research
Funding
$69,000
Project completion year
2015
Project brief
The evaluation determined the reach of the Stop. Think. Respect. (Phase two) campaign with the target audience (25-44 year old non-Indigenous people), message clarity, whether the message resulted in a behavioural or attitudinal change, effectiveness in increasing awareness of the link between discrimination and its impact on Aboriginal and Torres Strait Islander people, and cultural appropriateness.
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