Know when anxiety is talking
For many years, Beyond Blue has been working hard to promote understanding and support for the two million Australians each year who experience anxiety conditions. While we have seen improvements, there is still more work to be done.
To help create change, Beyond Blue launched the ‘Know when anxiety is talking’ campaign in October 2017. The campaign focused on increasing the understanding of anxiety and encouraging help seeking as part of a broader anxiety strategy.
The next phase of the anxiety campaign, launching on 14 October 2018, is focused on perceived stigma.
Research has shown there is a large gap between the actual and perceived social stigma associated with anxiety (see Fig.1). There is a clear discrepancy between what someone thinks others would think (perceived social stigma) about anxiety (e.g., “others would view me as weak”) and what they themselves actually think (actual social stigma) about others (e.g., “I would not view someone with anxiety as weak”).
Figure 1. Perceived vs Actual Stigma in the Ipsos 2017 Survey. Nationally representative data of Australians (18+ years)
This campaign aims to bring perceptions in line with reality.
To help reach more people living in Australia with the important messaging of the campaign, we're creating short videos for social media. The videos will be shared on our organic social media channels as well as disseminated more broadly via targeted paid social media activity reaching over 1 million impressions during the campaign period.
How you can help - social media videos
Filmed by a professional crew, the videos will share your personal experience with anxiety social stigma, looking specifically at when your perceived stigma was at a different level to the actual stigma - for example perceived social stigma resulted in you delaying or avoiding speaking to a friend or loved one about your anxiety only to find once you did open up they were supportive and non-judgmental.
Expressions of interest to be part of the anxiety social media videos are now closed. If you're interested in finding out more about this activity please contact the blueVoices team on 03 9810 6100 or via email