Heads Up creates ‘mock’ job application to drive workplace mental health action

6 August 2018

Beyond Blue has today launched its fourth Heads Up campaign by responding to a series of live job advertisements to give Australian businesses the tools to create mentally healthy workplaces.

With more than 12 million people spending one-third of their week at work and one in five employed Australians experiencing a mental health issue, the imaginative campaign enlivens the traditional hiring process by engaging managers and professional leaders in a surprising, yet simple way.

This year’s Heads Up campaign ensures HR professionals and business owners have the information and tools needed to foster a mentally healthy work environment – detailed via a CV and cover letter application, which defines the nine attributes of a healthy workplace.

Beyond Blue delivered the ‘mock’ job applications to companies currently hiring across industry segments including HR and recruitment, management and telecommunications, health and education, media and publishing, and finance and law.

“Heads Up takes an educational approach to workplace health – and this year is no different,” says Beyond Blue CEO Georgie Harman. “We’re excited to see the recipients’ reactions to our ‘mock’ job applications from Beyond Blue. It’s an engaging and creative way to bring a serious and hugely important topic into conversation.

“Heads Up is for big and small businesses alike, from sole traders to multinational corporations. No matter the business size, the role of leaders is crucial to create and sustain positive mental health.

“Through Heads Up, we also have a host of online materials, backed by evidence-based information, tools and resources to help businesses manage mental health and employee wellbeing.”

Heads Up has accessible resources for employers, employees, managers and small business owners.

To find out more, visit or download your copy of Developing a workplace mental health strategy: A how-to guide for organisations.

To learn more about Beyond Blue, visit or head to social media to follow on LinkedIn, FacebookTwitter and Instagram.

Mental health professionals are available at the Beyond Blue Support Service via phone 24/7 on 1300 224 636 or via for online chat (3PM – 12AM AEST or email responses within 24 hours).