Programs and campaigns
Youth Beyond Blue
Beyond Blue’s youth program, Youth Beyond Blue, aimed to empower young people aged 12–25, their friends and those who care for them. The campaign ran in 2015 and contained information and resources on depression, anxiety, other life issues and where to get support.
The Check-in App
The Check-in app was designed by Beyond Blue and Two Bulls in consultation with young people to help take the fear out of having a conversation with a friend who might be struggling. This is often not an easy conversation to have. The Check-in app provides building blocks for how you would approach your friend and gives you a confidence boost to know what to do if your friend does need support.
Brains can have a mind of their own
Beyond Blue's 2015 youth campaign empowered teenagers to take action if they are experiencing depression or anxiety, and aims to reduce suicide, which remains the biggest killer of young people in Australia.
Brains can have a mind of their own used quirky animated ads that featured an annoying ‘brain’ character that causes young people to experience various symptoms of depression and anxiety. This campaigns aim was to show teenagers that experiencing depression or anxiety doesn’t mean they are weak or weird, it simply means that their mind is giving them a hard time. Young people were encouraged to learn more at Beyond Blue’s website for 12-18 year olds, that contained information and resources on depression, anxiety, other life issues and where to go for support.