NewAccess for Small Business Owners – supporter pack

This supporter page is for any individual or business who interacts with small business owners.    

Below you will find helpful information, messaging and assets to help you spread the word about the NewAccess for Small Business Owners program. 

Mental health coaching for small business owners

Running a small business can be highly stressful. Long hours, social isolation, cash flow issues and the competing demands of work and home life can leave around a third of small business owners feeling high levels of mental distress. 

To address the need for mental health support in this cohort, Beyond Blue has launched NewAccess for Small Business Owners (NASBO). NASBO is a free, confidential mental health coaching program designed to support small business owners and help get them back on track.

NASBO uses Low-intensity Cognitive Behavioural Therapy practices across six sessions to provide practical tools to manage challenges and help people break the cycle of negative and/or unhelpful thoughts.

For any enquiries or questions, please contact the below:  

Goal of the program

Support small business owners to improve their mental wellbeing and ability to manage challenges brought about through work and personal pressures.

How you can help

We want as many small business owners to know about and have access to the program as possible. We’ve put together the below assets to make it easier to spread the word about NewAccess for Small Business Owners within your community.

This toolkit showcases all print collateral and digital assets developed, tested and available for use by key stakeholders in support of the NewAccess for Small Business Owners program. Below, you can download any of the assets shown in this kit.

Key messages

Here are the key messages to help you explain what NASBO is – and the value it offers small business owners – to different audiences and communities.

Key messaging for small business owners

  • Running a small business can be highly stressful. Long hours, social isolation, cash flow issues and the competing demands of work and home life can leave around a third of small business owners feeling high levels of distress.
  • NewAccess for Small Business Owners is a Beyond Blue initiative funded by the Australian Government and is available nationally via Telehealth.
  • You don’t need a doctor’s referral or a mental health plan, so NewAccess gives small business owners easy entry to practical, early support for their mental health, helping to prevent symptoms from potentially getting worse.
  • NewAccess uses low-intensity Cognitive Behavioural Therapy (CBT) practices across six sessions to provide people with a personalised toolkit to manage day-to-day challenges and help break the cycle of negative and/or unhelpful thoughts.
  • NewAccess for Small Business Owners is a free, confidential mental health coaching program developed by Beyond Blue, supporting small business owners to improve their mental wellbeing.
  • The program uses an initial assessment carried out by a clinically supervised coach to identify if NewAccess for Small Business Owners is the most appropriate service to support your mental health. Individuals under the age of 18 or those currently receiving psychological or psychiatric treatment are not able to access the service.
  • The program uses relatable language and concepts and is delivered by people who have a background in small business – making it an ideal service for small business owners.

Key messages for small business owners supporters

  • Running a small business can be highly stressful. Long hours, social isolation, cash flow issues and the competing demands of work and home life can leave around a third of small business owners feeling high levels of distress.
  • NewAccess for Small Business Owners is a Beyond Blue initiative funded by the Australian Government and is available nationally via Telehealth.
  • Understandably, a lot of SBOs are reporting that the COVID-19 pandemic has negatively affected their mental health. To address this need, Beyond Blue’s NASBO program aims to provide much needed, practical support for SBOs.
  • NASBO is for anyone aged 18 or over who owns a small business from any industry, including sole traders. For the purposes of program eligibility, a small business is defined as one with less than 20 employees.
  • NASBO uses Low-intensity Cognitive Based Therapy (LiCBT) that allows the participant to recognise and change the way they think, act, and feel.
  • Coaches of the NewAccess for Small Business Owners program all have a small business background, allowing them to better understand the challenges small business owners may face. 
  • This program is funded by the Department of Industry, Science, Energy and Resources and delivered by Richmond Fellowship Queensland (RFQ).

Social media assets

Download the tiles below depending on which channel you’re promoting across and share them on your social media. To download, either right-click or hold down the image (depending on your device) and select 'save image'.

Facebook and Instagram

LinkedIn and Twitter

Webpage banner

Suggested social media copy  

Suggested social media copy for small business owners:

Are you a small business owner? Beyond Blue have developed a free mental health coaching program for small business owners. The program is designed to give small business owners the support they need to manage stress and get back to feeling like themselves. Learn more or enquire today at beyondblue.org.au/newaccess-SBO, or tag a small business owner to let them know about the new program.

Running a small business can be stressful. If you’re a small business owner in need of support, enquire about NewAccess for Small Business Owners today. A free mental health coaching program developed by Beyond Blue, NASBO is designed to support small business owners like you to manage stress and improve your mental wellbeing.  Learn more at beyondblue.org.au/newaccess-SBO

Suggested social media copy for SBO supporters:

Beyond Blue have developed a free mental health coaching program for small business owners. The program is designed to give small business owners the support they need to manage stress and get back to feeling like themselves. Learn more at beyondblue.org.au/newaccess-SBO, or share this post with a small business owner to let them know about the new program.

Running a small business can be stressful. If you or someone you know is a small business owner in need of support, enquire about NewAccess for Small Business Owners today. It’s a free mental health coaching program, developed by Beyond Blue to give small business owners the support they need to manage stress and get back to feeling like themselves. Learn more or enquire today at beyondblue.org.au/newaccess-SBO.

Post, tweet and share
We encourage you to share any of the posts about NASBO from our official social media accounts: 

Newsletter & eDM materials

Copy and paste the below text straight into your network newsletters along with the email banner provided:

Suggested copy for your newsletters:

Being a small business owner is a unique experience which can involve stress and pressure coming from many directions. 

If you aren’t sleeping, struggling to concentrate, or are just feeling overwhelmed by day-to-day challenges, consider NewAccess for Small Business Owners. Developed by Beyond Blue, NewAccess for Small Business Owners is a free mental health coaching program offering flexible phone and video call support options for small business owners so they can manage stress and improve their mental wellbeing.

Coaches of the NewAccess for Small Business Owners program all have a small business background, allowing them to better understand the challenges small business owners may face. No doctor’s referral is required. “One great thing about NewAccess was the accessibility. I was under so much stress financially and it was free.” — NewAccess participant.

To find out more or enquire today visit beyondblue.org.au/newaccess-SBO, or if you know a small business owner, let them know about the new program.

Print assets

These resources are for professional printing of physical collateral. You can download these to print, display or distribute at your workplace and events. 

With trims:

Without trims:

If you're interested in ordering collateral, please email newaccess@beyondblue.org.au. Alternatively, if you’d like to print the collateral provided via a printing supplier, you can access the printing specifications in the marketing toolkit included on this page.

Referring people to the program

When interacting with a small business owner (SBO), if you can see or hear that the person is overwhelmed or under a great deal of pressure or stress, ask them if they would consider talking to someone to help manage what’s on their plate.

If they indicate they might be interested, offer a brief explanation of the NASBO program using a helpful, conversational approach such as:

‘If you’re interested in talking to someone, you might want to consider this program by Beyond Blue called NewAccess for Small Business Owners. It’s a free mental health coaching program for any small business owner who might be feeling stressed or overwhelmed by the day-to-day challenges of running a small business. You get six sessions over six weeks that will provide you with some practical tools to cope with day-to-day challenges. 

If you are keen to find out more, I am happy to give you some information about the program.

You can go to Beyond Blue’s website for more information, or simply call and chat to a staff member at Richmond Fellowship Queensland (RFQ), which is the company delivering the program for Beyond Blue.  If you submit a web form on Beyond Blue’s website, RFQ will contact you for an initial assessment.”

If possible, offer to SMS or email the details to the person, so that they have the following details:

If you believe the person needs immediate or crisis support please refer them to the Alternative Support section on this page.

Seeking support

Are you a small business owner or sole trader feeling as though you’re struggling right now? Any small business owners or sole traders who are feeling stressed, worried or overwhelmed can enquire about NASBO today on 1300 945 301 or visit beyondblue.org.au/newaccess-SBO.

Alternative support

NewAccess for Small Business Owners is not a crisis service and is not suitable for individuals experiencing a significant amount of mental health distress. NewAccess Coaches are trained to assess the potential effectiveness of the program and may suggest step-up options to you, in consultation with their clinical supervisor. A step-up option is an alternative service that may be more suitable for your current needs.

NewAccess is not a crisis service. If you are in an emergency or at immediate risk of harm to yourself or others, please go to your local emergency department or call 000.

Other 24-hour support services include:

The Better Access initiative is available for people to access a number of cost subsidised sessions with a mental health professional, such as a psychologist. To access this initiative, you need to complete a Mental Health Treatment Plan with your GP.

Additional support options

To find out where SBOs can receive further support, download Additional support options

Online community management

If required, please read through the Dealing with at risk community members  document. 

 

 

NewAccess logo
Funded by Australian Government Department of Industry, Science, Energy and Resources logo